An identity that suits you
and which stands out
Logo, colors, typography... Every detail counts to embody your brand image. I'll help you create a strong, cohesive, and lasting visual identity.

Create a strong and consistent image
Every company must have an identity that reflects it.
From strategic thinking to creation, I design a visual universe in line with your positioning and your objectives.
Logo creation or redesign
Choice of typography, colors, symbols
Development of a complete graphic charter
Tips for harmonizing your image across all your media (web and print)
What is visual identity?
Visual identity is the graphic translation of your universe . It distinguishes you, makes you recognizable and reinforces your professionalism.
It reflects your positioning and your values through a set of visual codes: logo, colors, typography, pictograms, layout, etc.
A well thought through visual identity allows you to be identified at first glance, build trust and make a lasting impression.

Some examples of achievements

SAS Sophie Squarta
An identity reflecting the advisory role for associative structures.
Logo: Design of a monogram combining the initials S and Q with a stylized silhouette evoking humanity and support.
Color palette: Gradient of blue-greens for a professional, soothing and dynamic look.
Typography: Combination of classic and modern fonts to balance seriousness and accessibility.
Supports available: Business cards, email signature, LinkedIn banner, and mobile web design to ensure a consistent image across all channels.
A collaborative approach
Because a successful identity is not self-proclaimed, it must be built together.
I take the time to understand your business, your values, your target and your preferences to create a visual universe that suits you 100%.
Key steps in the collaboration:
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Initial exchange to identify your challenges and aspirations
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Moodboard and first graphic tracks
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Adjustments in dialogue until final validation
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Delivery of elements and support for use
Each project is unique, each collaboration too!


Concrete tools for an aligned image across all your media
A visual identity doesn’t only live through a logo. I provide you with all the essential elements you must have to ensure your brand image is consistently applied across every communication channels and use.
What you receive:
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Logo files in all necessary formats (print, web, social media…)
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Color palette, typography, key symbols
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Clear branding guidelines to support your future designs
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Advice on how to maintain a fluid and impactful communication
Want to adapt your brand to various communication materials?

