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An identity that suits you
and which stands out

Logo, colors, typography... Every detail counts to embody your brand image. I'll help you create a strong, cohesive, and lasting visual identity.

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Create a strong and consistent image

Every company must have an identity that reflects it.


From strategic thinking to creation, I design a visual universe in line with your positioning and your objectives.

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Logo creation or redesign

Choice of typography, colors, symbols

Development of a complete graphic charter

Tips for harmonizing your image across all your media (web and print)

What is visual identity?

Visual identity is the graphic translation of your universe . It distinguishes you, makes you recognizable and reinforces your professionalism.


It reflects your positioning and your values through a set of visual codes: logo, colors, typography, pictograms, layout, etc.

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A well thought through visual identity allows you to be identified at first glance, build trust and make a lasting impression.

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Some examples of achievements

SAS Sophie Squarta

An identity reflecting the advisory role for associative structures.


  • Logo: Design of a monogram combining the initials S and Q with a stylized silhouette evoking humanity and support.

  • Color palette: Gradient of blue-greens for a professional, soothing and dynamic look.

  • Typography: Combination of classic and modern fonts to balance seriousness and accessibility.

  • Supports available: Business cards, email signature, LinkedIn banner, and mobile web design to ensure a consistent image across all channels.

A collaborative approach

Because a successful identity is not self-proclaimed, it must be built together.
I take the time to understand your business, your values, your target and your preferences to create a visual universe that suits you 100%.

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Key steps in the collaboration:

  1. Initial exchange to identify your challenges and aspirations

  2. Moodboard and first graphic tracks

  3. Adjustments in dialogue until final validation

  4. Delivery of elements and support for use

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Each project is unique, each collaboration too!

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A project, a need?

A simple exchange can spark great ideas.

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Concrete tools for an aligned image across all your media

A visual identity doesn’t only live through a logo. I provide you with all the essential elements you must have to ensure your brand image is consistently applied across every communication channels and use.

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What you receive:

  • Logo files in all necessary formats (print, web, social media…)

  • Color palette, typography, key symbols

  • Clear branding guidelines to support your future designs

  • Advice on how to maintain a fluid and impactful communication

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Want to adapt your brand to various communication materials?

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