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Multi-channel strategy:
Your 360° communication

Because a beautiful image is not enough, I help you reach your customers in the right place,

at the right time, with the right message.

Why a multi-channel strategy?

Today, your customers navigate between several channels: website, social networks, email, printed materials, word of mouth... Effective communication can no longer be limited to a single vector.

This is where multichannel strategy comes in: it consists of using the right channels, at the right time, with a message adapted to each medium.

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It allows you to:

  • Multiply the points of contact with your audience

  • Strengthen your visibility and notoriety

  • Adapt your message to the habits and expectations of each target

  • Ensure overall consistency between all your communication media

  • Maximize your conversions by supporting your prospects throughout their journey

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The goal: Stay focus and orchestrate your actions with strategy and impact.

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Targeted actions according to your audience

A multi-channel strategy cannot be improvised: it must be adapted according to your market and your objectives.

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BtoC : Business to Consumer

Increase your brand visibility, boost your sales and create a direct relationship with your customers through various channels (social networks, email campaigns, print media, etc.).

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BtoB : (Business to Business)

Strengthen your credibility, promote your expertise and build lasting relationships using appropriate triggers (professional content, newsletters, trade fairs, digital marketing, etc.).

Consistent communication across all channels

Being visible across multiple channels is great. But being consistent across all channels is essential.
I help you structure a readable, fluid and relevant strategy, by adapting the content and visuals to the specificities of each channel:

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Creation of media adapted to each channel (print, digital, networks, web, etc.)
Definition of a clear graphic and editorial line, for a consistent image
Advice on planning, frequency and complementarity of actions
An outside perspective to adjust and prioritize the most effective levers

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The result: seamless communication, where each channel reinforces the other with 360° operation.

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A project, a need?

A simple exchange can spark great ideas.

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A strategy that evolves with you

An effective multi-channel strategy cannot be improvised... and it does not remain static.

Tracking performance, analyzing feedback and adjusting actions accordingly are an integrated part of the process :


Analysis of results (traffic, engagement rate, conversions, etc.)

  • Adjustments to channels , messages or formats if necessary

  • Regular recommendations to optimize your actions

  • Adaptation to your seasonality or your current events

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Stay agile, responsive and always in tune with your challenges.

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