An outside perspective
to reveal your potential
A strategic analysis and concrete advice to develop your communication
with efficacy and efficiency.
A global audit of your communication
I carry out an objective assessment of your image and your existing media, both online and offline.
The goal? To identify the strengths to be developed, the inconsistencies to be corrected and the triggers to be activated.
What I analyze:
Your visual identity (logo, charter, graphic consistency)
Your communication media (web, print, social networks, etc.)
Your website (clarity, navigation, design, SEO)
Your current strategy (positioning, messages, target)
A summary document is delivered to you which includes concrete and prioritized recommendations adapted to your objectives.
When should you call for a strategic audit?
Specific times are key to structure or develop your communication.
Here are some signs that support may be helpful :
You are launching your business and need to lay the foundations for clear and professional communication.
Your image no longer really corresponds to what you are or offer today.
You communicate without a real strategy , with little impact or regularity.
You are preparing a major change (new offer, repositioning, site redesign, etc.).
You want to delegate to someone you trust while maintaining a clear and consistent vision.
Taking this time means avoiding scattered actions and moving forward with purpose.
A strategy that evolves with you
An effective multi-channel strategy cannot be improvised... and it does not remain static.
Tracking performance, analyzing feedback and adjusting actions are an integral part of the process.
This is what allows you to remain relevant, visible, and aligned with your objectives, even as your business evolves:
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Analysis of results (traffic, engagement rate, conversions, etc.)
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Adjustments to channels , messages or formats if necessary
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Regular recommendations to optimize your actions
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Adaptation to your seasonality or your current events
Stay agile, responsive and always in tune with your challenges.
Personalized and human support
Beyond the diagnosis, I offer you tailor-made support to improve your presence, your messages and your impact.
No ready-made solutions: we work together, step by step.
Concretely, this can include:
Reposition your message and tone
Review the organization of your media
Structure your communication priorities
Define a clear roadmap
Deliver continuous improvements over time
You gain clarity, consistency and efficiency.
